Mcdonalds Corporation A Leader Of The Fast Food Industry

Abstract McDonalds Corporation has been a leader of the fast food industry since its launch in 1948. McDonalds has grown from a family burger stand to a global fast-food goliath, with upwards of 30,000 locations in 118 countries. (James, 2009) Under the organization of visionary Ray Kroc, a milkshake-mixer salesman, Dick and Mac McDonald opened the first burger stand in San Bernardino, CA. The dipping fries into shakes concept was born and McDonalds franchises swiftly grew: by the end of the 1960’s there were more than 1000 restaurants across the U.S. The first international location opened in 1967 in British Columbia followed by Costa Rica 1 year later. Thru 1979 the chain spread thru Japan, Holland, Sydney, Brazil, and South America. By†¦show more content†¦Lastly it structures its corporate drivers with the following 3 objectives; A Franchise model that ensures the deliverance of the framework of values globally, Product consistency through a sophisticated supplier network ed operation and distribution system, and a strong service brand. (Company Profile:: AboutMcDonalds.com, n.d.) In the early 2000 the CEO Jim Skinner unleashed the winning principles for the corporation known as â€Å"Plan to Win†. This strategy of his is credited with turning around the falling earnings. The idea was to establish a true focus on faster and friendlier service with tastier foods with more attractive environments at a better value with better marketing. This approach held up and increased sales from $50.1 billion to $70.1 billion in 2008 as you can attest to below. Let’s consider the sales of hamburgers during this time in staying with the frequented logo â€Å"100 Billion Served† to visualize the demand curve. The products served at McDonalds in the United States and abroad range from burgers to soup and its goal is to serve as many people as fast as possible with friendly, quality food and service in clean surroundings. They are known for menu variations globally to cater to local tastes and culinary traditions. McDonalds has introduced several nuances int o the industry that have established sensation’s across the industry. Some of these included introducing the â€Å"Kid’sShow MoreRelatedMcdonald s The World s Leading Fast Food Service Retailer Essay938 Words   |  4 PagesMcDonald’s Corporation is the world s leading fast food service retailer. In 1948, This infamous fast food company initially began as a small hamburger stand in Des Plaines, Illinois. This restaurant which would soon become a market leading force. It was founded by two brothers, Dick and Mac Donald. McDonald’s currently has over 30,000 restaurants in over 100 countries. McDonalds serves nearly 47 million customers daily. 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For the sandwich segmentRead MoreMcdonald s A Fast Food Restaurant1173 Words   |  5 Pages McDonalds brothers started in 1941 with a unique and attractive idea by opening a fast food restaurant and it was successful, and McDonalds was said to be the first of their kind in the fast food industry which gave a great opportunity to entering the market and shortly after that dominating it for years, they almost had no barriers for entry and they were also able to crush the rivalry old classical eat-in- restaurants with their unique idea of foods that were of a good quality, quickly assembledRead MoreLearning Team Assignment Control Mechanisms of Mcdonalds1477 Words   |  6 Pagesbecome a leading competitor in the fast food industry. They are a household name famous for its signature â€Å"golden arches† and â€Å"supersized† fries. McDonald’s is an international corporation that manages several hundred independently owned stores. To effectively manage this type of corporation, McDonald’s must use several control mechanisms. Below is an analysis of McDonald’s control mechanisms and how the management functions incorporate them. Managers and corporations use four controlling functions

Benefits of the Internet Free Essays

Reviews and investigation have concluded that the Internet was one of the most important inventions in the last years, and its development is growing every day. People’s lives have changed since this technology arrived. The main idea of my speech will be to explain the audience how   we benefit from the internet today, and how its development has made our lives easier. We will write a custom essay sample on Benefits of the Internet or any similar topic only for you Order Now It will be an informative speech, but the idea is not to make it a technical speech with technical content, but a speech easy to understand for others. I will have to take into account that almost everybody knows about the internet, but the audience may not realize how useful it is, and how we benefit from it. I will try to give the audience some examples that will make them understand what do I mean by â€Å"benefits†, trying to make clear stories about each of the main uses of the internet, as for example how people started using email instead of regular letters, or visiting web sites instead of spending hours in a library. I will have to be clear with my messages and try to maintain the audience’s attention by using simple ideas because people usually don’t like to listen about technology as it seems a boring subject. The information I will use it will be based on my own experience, so that will help the speech content to have a humanized aspect. I don’t think that I will be using many kinds of visual aids in this subject, although I might be presenting some transparencies with facts about the increase in the usage of the internet and the benefits of it, and this will help to reinforce the ideas to the audience while I explain them. While I was having a conversation with my classmates that helped me choose the topic for my speech, I tried to talk to them and see what each of them did with the internet and how they took advantage of it. This will help me to more or less see what can I focus on, and on what I will have to be more specific. The interest of the audience will be difficult to maintain if I don’t start with a good motivation, so I will try to begin the speech with something interesting and completely new about the internet, like a future project that engineers are working on that might not be known yet, but that the audience might like for the future. It is a wide topic, so I will try to make it as clear as possible, so as to be manageable and understandable.       How to cite Benefits of the Internet, Papers

University Art Museum free essay sample

Case study: The problem with this organization is quite simply that the campus does not know what thegoals of the museum and its associated faculty are or should be. This is a fundamental flaw in therunning of any organization, be it bureaucratic of collectivist. The museum? s goals had rested with thecurator, Miss Kirkhoff, who has been the most influential individual in the museum? s history. Now thatshe has retired, and her successor was found to have very different goals for the museum, the universityitself needs to take responsibility for the museum. The governing body, the search committee, may resemble a collectivist council, but they do notshare a similar set of goals and values. This is evidenced by the presence of the economist within thecouncil. The Dean, while it wasn? t mentioned within the text, likely has final say over the results of anydecisions made by the committee. It is also easy to conclude that the members of the committee do notget compensated equally. We will write a custom essay sample on University Art Museum or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Based on title it would be apparent that the dean presiding over the councilmakes more money than other members who are just pulled from other departments within theuniversity. With this in mind, and basic knowledge of how universities tend to work, this organization isa very weekly organized bureaucracy which is missing some very fundamental characteristics which arekey to the structure. The most obvious and glaring characteristic of bureaucracy missing from this equation is formalwritten rules. The mission statement of the museum has not been written down, and has not even beenconceived of in the first place. When the most recent director took over, he was not given anyguidelines to follow while he ran the museum and simply set in motion his own personal goals. Theseguidelines and mission statement need to be formulated and written down for the committee toconsider when choosing their next candidate. Fixed jurisdictional areas are also missing from this structure. It is clear that the committee iscomprised of members who do not all have an art background. When making decisions based on who isqualified to run a museum, and in what direction the museum is to be taken, individuals with anappropriate background should be involved. In order to make this a smoothly running bureaucratic structure I would first implement thesteps that the presiding dean has already begun. A mission statement needs to be formulated for themuseum first and foremost. These goals and guidelines should perhaps be formulated by Miss Kirkhoff herself since the university seemed to be pleased with the way she ran the museum and artdepartment. This accumulation of written goals and guidelines would be submitted to the appropriateauthority for approval and then provided to the search committee. Secondly, I would gather the currentfaculty associated with the museum as the search committee rather than the appointed council of members from outside of the art department. This committee would be run by the appropriate dean,and would check candidates against listed criteria formulated to suit the mission statement. Once acandidate was hired, he would be made aware of his restrictions and the guidelines that he was tofollow. This would keep him on the short leash that is customary within bureaucracies. This committeewould only function as a committee when comparing individuals who fit all of the guidelines against